Background
/ OriginsEstablished in 2019 to support its clients to create or develop market presence, including product or service sales, in the Middle East and Africa and ASEAN region, by capitalizing the extensive regional experience, contacts, cultural and market knowledge its team has gained from a combined 50+ years of healthcare industry experience in these regions.
The Founders have collaborated with some of the world’s most important healthcare manufacturers and service providers during the last 30 years, building organizations, selling pharmaceuticals, medical devices and medical supplies, and developing healthcare services, regionally and world-wide.
In short, The Team of Paeon Healthcare has the experience and strength to provide complete solutions, services and support to meet and exceed its clients’ needs.
OUR SERVICES
Essentials to establish or develop market presence and sales in the Middle East, Africa, and ASEAN region
Deep understanding of local culture, markets and players
Support in strategy implementation, for example by identifying local partners and/or facilitating partnerships
Address some of the most pressing issues facing healthcare payers, providers, and consumers
Experience in several emerging technologies, such as artificial intelligence and natural language processing
Market monitoring
Government conversation liaising
Tender support
Outsourcing proposals and discussions (successful programs implemented in dialysis care and more)
Efficient and effective service: customer and sales support, supply chain support, marketing activities
Distributor and partner monitoring
Distributor development
- Meetings (e.g., distributor meetings)
- Conferences (e.g., Arab Health)
- Local industry events
- Trainings for doctors, nurses, and technical staff
- End-customer trainings
OUR TEAM
Dr. Malik Larak, MD, PhD, MBA
Business Development, Middle East and Africa
Malik is adept at coordinating with all levels of employees and clients from multicultural backgrounds, ensuring team engagement and development. With his exceptional organizational planning and insight into legal and regulatory compliance, Malik has handled multi-million-dollar projects/portfolios.
He is fluent in French, German, Arabic, and English.
Moe Zaw
Advisor, Asia Pacific
Moe graduated from Yangon Institute of Economics & Chartered Institute of Marketing, UK. Attended Executive Management Programs at Harvard University, Harvard Business School, Princeton & U.C Berkeley Extension.
Gernot Possnien, MBA, CMA
Business Development and Administration
He currently serves as Operations Director for a chain of dialysis centers in the United Arab Emirates, following 20 years in various operational and finance positions focusing on improving and growing the sales and service network of a global dialysis product and health service company in Europe and the Middle East.
Gernot holds an Executive Master of Business Administration from Quantic School of Business and Technology in Washington, DC, USA, graduated in Business Administration at the University of Frankfurt/Main, Germany, and is a Certified Management Accountant (IMA).
CONTACT US
- PO Box 922779 Dubai, United Arab Emirates
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